Template 1
Research Findings Table
| Finding | Evidence | Source | Interpretation | Design implication |
|---|---|---|---|---|
Template 2
Competitor Analysis Matrix
| Criterion | Competitor A | Competitor B | Competitor C | Opportunity |
|---|---|---|---|---|
| Audience | ||||
| Price / level | ||||
| Visual style | ||||
| Tone of voice | ||||
| Main message | ||||
| Weakness |
Template 3
SWOT With Design Response
Strengths
Weaknesses
Opportunities
Threats
Most important design or communication responses
Template 4
Positioning Map
Axis left: ____________________
Axis right: ____________________
Axis top: ____________________
Axis bottom: ____________________
What does the map suggest?
- Where are competitors clustered?
- Where is there empty space?
- Is the empty space supported by evidence?